On 25 January 2006, in a solemn ceremony taking place at 9 pm, the Luis A. Noboa Naranjo Museum was inaugured by Álvaro Noboa Pontón, in the presence of 500 guests.

The principle authorities of the city and province, civilians, members of the military and religious orders, businessmen, artists and citizens in  general arrived to the Museum in order to see, for the first time, the important collection of paintings that Luis Noboa Naranjo collected over his lifetime. Works that he, himself, selected and that represent a significant sample of the most important contemporary Ecuadorian painters. Painters with whom he cultivated a sincere friendship.

Ten salons allow a tour of the exhibition of  97 works of art and a visit to the private office as the businessman had on the first floor of the Noboa Banana Exports, located in Eloy Alfaro Street of this city. In it are displayed the antique aok desk, encircled by three soft leather chairs, his favorite leather briefcase, his desktop accesories, ashtrays and photographs of important figures. All described in the Museum´s technical records.

The keynote of the event was the inaugural speech of Counselor Álvaro Noboa Pontón, who was accompanied by his wife, Anabella, their children, Daniel, Juan Sebastian, Santiago and Carla, other friends and family members and the Museum´s director, Pablo Martinez.

Directing himself to his guests, Álvaro Noboa underlined the importance his father had in his own professional and moral formation. He referred to the bravery of a child, an orphan scarcely 13 –years- old, who, thanks to his honesty, vision, discipline and perseverance, overcame adversity to become a model citizen and the best businessman ever in Ecuador.

“In this honor”, he said, “I have resolved to found this Museum that carries his name – “Luis A. Noboa Naranjo” – so that the young should learn from him, reading about his life, seeing how he worked, by looking at the art of Ecuador, and from the world over”.

In opening its doors, the Luis Noboa Naranjo  Museum has successfully initiated the promotion of new standards in the visual arts, developing important events such as the 1st Biennale of Painting, and promoting student visits from the city´s schools.

Guayaquil, and Ecuador, now offer a new Museum that, without a doubt, constitutes a valuable contribution to art and culture.