2009 Photographic Exhibition – Inaguration Speech

2009 Photographic Exhibition – Inaguration Speech – Alvaro Noboa: The Luis A. Noboa Naranjo Museum

Good evening, Ladies and Gentlemen. In the name of Counselor Álvaro Noboa Pontón, Founding President, and myself, as Director of the Luis A. Noboa Naranjo Museum, I give you a very warm welcome.

Today we inaugurate the first solo photographic exhibition to be held in the Museum’s rooms, for which the young and talented photographer, Ivette Ruíz, has been chosen.

This is also the first time I have seen the photographs, and it is evident to me – as it will be to you – that Ivette leaves nothing to the imagination.

It is powerful, which she achieved by being clear and direct in her message, with the result that by going through her artistic photographic display, she gives us a history of the beginning of the earth.

Original sin, as seen by Ivette Ruiz, occurs not in someone taking a bite out of an apple, but because of what we have become today: a mean, violent, envious and hypocritical society.

Through her photographs, Ivette, rescues the most pure of human values, transforming them into visual poetry, and suggesting that we not fear what we see, given that it is part of creation, and the most natural thing in the world.

We congratulate Ivette Ruíz, who leaves us with the following message: The only way to live fully is to acknowledge who we are, independently of what others would wish us to be.

Enjoy the exhibition. And, please, don’t eat the apples!


Pablo Martínez Rojas